Our passion for AI and automation was born out of data driven digital marketing. Starting with automated reporting and paid search optimisation we developed a toolbox of techniques that opened our eyes to the possibilities of data led approaches. With long standing experience in all aspects of digital marketing from Web analytics, to SEO and content strategy we can help you create a digital marketing strategy rooted in effective data usage.
Our digital marketing consultancy service is based around a few key steps:
- Understanding your core business and marketing objectives
- Mapping out current approaches and data availability
- Assessing performance data and understanding your success measurement model
- Creating and prioritising a roadmap for data led digital marketing improvement.
An approach tailored to your business
This is our core differentitor. At the centre of our approach lies the ability to tailor programmatic approaches to your data and specific needs. Something not available with off the shelf toolkits.
A need to integrate competitor scraped data with a dynamic ad campaign, no problem…….
…….Automating your content plan to respond to social media trends, absolutely.
….. creating new data feeds to dynamically drive bid price strategy. You got it.
The opportunities to drive better digital marketing with better data usage are boundless. All we tackle this opportunity in a way to integrate with your data and your processes. See our app. development service for a bit more on our build philosophy.
evolving fast for a fast changing marketing landscape
The last twenty years, pretty much the span of existence of digital marketing, has flown by quickly. New platforms have risen, some have fallen, all have changed massively. And what’s needed to succeed in these spaces has also changed. What has not changed though is that they key to effective delivery sits in the data.
Yet, so many companies approaches are still rooted in tactics that were out of date ten or even fifteen years ago. Cheap spammy link building schemes for SEO. ROAS focused optimisation techniques that fail to look at the wider picture. Bad attribution models designed to sell more media, not drive business results.